I do it for the Pure Joy Of Doing It.

Monday, December 14, 2009

Gabriel Orozco

"I want to disappoint the expectations of the one who waits to be amazed"

“I concentrate on reality in terms of what is happening to me and I try to revolutionize that and try to rethink it and transform it. I try to transform reality with it’s own rules, with the things I found there.”

Gabriel Orozco's retrospective is currently on view at MoMA through March 1st.

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Thursday, December 10, 2009

wow

Space Chair Project is a stunning advert by Grey London for Toshiba UK in which they created a rig of a biodegradable balsa wood chair, a huge weather balloon, and 8 HD Toshiba cameras, then let it float up towards the edge of the earth.

Here is behind-the-scenes making of Space Chair...

This ad is actually stirring up quite a bit of controversy for its resemblance to Simon Faithfull’s Escape Vehicle No 6 (2004), however Toshiba has asserted that Faithfull was consulted on the project and was a part of the process.