lovely logo

Saw this magazine (Art Asia Pacific) in a bookstore. I really like the logo, and the layout design for most of the magazine was pretty great as well.
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no.

I am not defending the old logo. But this new one is just... no. hell no.




via racked
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say it ain't so.

noooooo.
nooooooooo.
noooooooooooo.
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Rant.

Can someone just please make some sort of cease-and-desist order for Wolff Olins?

Yesterday I went to the Tate Modern.
I literally second guessed walking inside when I saw the logo on the door.
I know it is not a new logo, but I had not previously had the displeasure of coming face-to-face with it until now.

Look at it. LOOK. AT. IT.


and this...



and this...



Really? Realllllyyyyyyy???????

Wolff Olins brightens up my day almost as much as Siegel & Gale does.

Because honestly having to go to school every day with this...



doesn't already make me die a little bit inside.

.

O hi, I was wondering if you could redesign our logo to make it look even cheaper?

I didn't realize it was physically possible.
.

why?

link