S o m e o n e L o v e s K e r n i n g a n d T r a c k i n g .

How was this person hired to set type? I mean really.

(photo I took in a southwest airline plane last week.)
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no.

I am not defending the old logo. But this new one is just... no. hell no.




via racked
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say it ain't so.

noooooo.
nooooooooo.
noooooooooooo.
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So many kinds of wrong here it made me want to get run over by a double-decker bus.

did someone actually get paid to design this?

yes. you are.

slideshow link

Everything is not ok.

I saw this earlier and thought it was completely stupid,
but then when I saw that it currently has the top spot in the people's design awards,
I was more than a little annoyed.

If everything was ok, there would be no need for putting up tape.
The fundamental purpose of caution tape is to tell you that everything is NOT ok within that area.

It is almost disrespectful, someone could have been seriously hurt or died there,
and you are trying to tell people "everything is ok" so they feel better about themselves?
You don't need to freak people out and put up tape saying someone died just to make them deliberately feel crappy,
but telling them everything is just wonderful seems equally counterproductive.

If everything is so ok, why the hell can't I go past this tape?!!!

Rant.

Can someone just please make some sort of cease-and-desist order for Wolff Olins?

Yesterday I went to the Tate Modern.
I literally second guessed walking inside when I saw the logo on the door.
I know it is not a new logo, but I had not previously had the displeasure of coming face-to-face with it until now.

Look at it. LOOK. AT. IT.


and this...



and this...



Really? Realllllyyyyyyy???????

Wolff Olins brightens up my day almost as much as Siegel & Gale does.

Because honestly having to go to school every day with this...



doesn't already make me die a little bit inside.

.

O hi, I was wondering if you could redesign our logo to make it look even cheaper?

I didn't realize it was physically possible.
.

why?

link