Space Chair Project is a stunning advert by Grey London for Toshiba UK in which they created a rig of a biodegradable balsa wood chair, a huge weather balloon, and 8 HD Toshiba cameras, then let it float up towards the edge of the earth.
Here is behind-the-scenes making of Space Chair...
This ad is actually stirring up quite a bit of controversy for its resemblance to Simon Faithfull’s Escape Vehicle No 6 (2004), however Toshiba has asserted that Faithfull was consulted on the project and was a part of the process.
I’m not totally sure why I like these. I don’t really like Gucci, it's just the ads. So many fashion ads look the same, and this one stands-out as a little different to me.
However I am in love with these shoes!!!!!!!!!!!!!!!!!!!!!!