Thursday, December 10, 2009


Space Chair Project is a stunning advert by Grey London for Toshiba UK in which they created a rig of a biodegradable balsa wood chair, a huge weather balloon, and 8 HD Toshiba cameras, then let it float up towards the edge of the earth.

Here is behind-the-scenes making of Space Chair...

This ad is actually stirring up quite a bit of controversy for its resemblance to Simon Faithfull’s Escape Vehicle No 6 (2004), however Toshiba has asserted that Faithfull was consulted on the project and was a part of the process.


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