THESIS!

I finally uploaded my senior thesis project!

The Responsive Mind is a neuroesthetic art exposition prospectus. A printed ephemera for a hypothetical exhibition that deals with the state of our understanding of how we visually perceive and interpret the world around us.

The Responsive Mind: Book 1: Intro

The Responsive Mind: Book 2: The Color Image

The Responsive Mind: Book 3: Form & Abstraction

The Responsive Mind: Book 4: Illusory Motion

The Responsive Mind: Book 5: Perceptual Depth

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Thesis Post #43: Design side thought

Just thinking about the design of my thesis project. I think I am usually pretty strict with my typography and grid use and follow what I was taught. So this time I am really hoping to break some rules with this project, abuse the grid, do things to type I was taught you "aren't supposed to do," have a little fun and mess around. I don't think it will be too crazy because that just isn't my style, it'll also be restricted because I want to reference a kind of dry text-bookish aesthetic, and am only using b&w, but still, this is my final project in school and I am the only client I need to worry about pleasing so why not push the limits a bit while I can.

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Thesis Post #42: An important definition

PROSPECTUS

Main Entry:
       pro·spec·tus

Pronunciation:
       \prə-ˈspek-təs, prä-\

Function:
      noun

Inflected Form(s):
      plural pro·spec·tus·es

Etymology:
       Latin, prospect

Date:
       1765

1 : a preliminary printed statement that describes an enterprise (as a business or publication) and that is distributed to prospective buyers, investors, or participants

2 : something (as a statement or situation) that forecasts the course or nature of
something
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Thesis Post #41: Insp

My thesis project is going to have a lot of scientific diagrams in it.
When I saw these, I got so excited. They completely irrelevant subject-wise, but are completely the aesthetic I am going for...





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and more misc insp for layouts etc...
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(photos link)
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Thesis Post #40: Insp

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(photos link)
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Thesis Post #39: Latest Proposal

All of the students taking thesis now had to design a 11X17 layout to describe their thesis proposal.
I really wanted the medium to communicate the message. Here's mine...

"For my thesis project I am designing and curating an exhibition dealing with visual perception and neuroaesthetics in modern art. The exhibition is a re-visitation and re-evaluation of the MoMA’s landmark exhibition, “The Responsive Eye” in 1965 which introduced Op Art to the world and integrated psychological perception concepts into the analysis of art. In the 44 years since “The Responsive Eye,” research in the field has blossomed and most recently is taking on a more neurological approach called neuroaesthetics. My exhibition will aim to educate the public about this new field of study and suggest the slightly provocative concept that many of our subjective opinions regarding art actually have an objective neurological basis. The contents of the exhibition will include many of the key pieces from “The Responsive Eye,” but will also expands to incorporate other relevant pieces from the MoMA permanent collection, as well as work by vision scientists and other scientific information. My final project will include the exhibition layout and design, branding for the exhibition, gallery guide, exhibition catalogue, and other miscellaneous ephemeral."

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