Today I went to an AIGA event featuring Wim Crouwell and Massimo Vignelli.
Both of those designers are so amazing I can't think of the right words to express it. It was great to hear them talk about their work, as well as other things. Massimo is so funny. There were so many great moments and comments made during the hour and a half long discussion.
To sum up Wim Crouwel I would say he is obsessed with Univers when he isn't using a typeface he designed like the New Alphabet, and he is a strict modernist, however is a little more lenient than Vignelli.
To sum up what Massimo Vignelli, he is a modernist to the extreme, and he said he would die without the grid, and the only typefaces he will use are Garamond, Bodoni, Century, Futura, Helvetia, Akzidenz Grotesk, and maybe occasionally Baskerville.
He also had some great quotes, "the opposite of modern is contemporary, and contemporary can be trashy" and "there is no reality, only interpretation of reality". He also made a really funny comment when he was talking about how much he hates Emigre and how horrible it was, and everyone was laughing, and he goes ya, you guys are laughing, but you should be crying. love it!
Also, I thought the type for Wim's name was just awesome here...
Another lil thing I learned was that Peter Saville spelled substance wrong with Wim's typeface. The second "a" is wrong and the "n" with a line under it means it is an "m".
p.s. I just found out the AIGA small talk with Kenya Hata of Muji is going to have an introduction by Michael Bierut. Could it get any better?!? (well only is Kashiwa Sato made a surprise appearance haha)
Both of those designers are so amazing I can't think of the right words to express it. It was great to hear them talk about their work, as well as other things. Massimo is so funny. There were so many great moments and comments made during the hour and a half long discussion.
To sum up Wim Crouwel I would say he is obsessed with Univers when he isn't using a typeface he designed like the New Alphabet, and he is a strict modernist, however is a little more lenient than Vignelli.
To sum up what Massimo Vignelli, he is a modernist to the extreme, and he said he would die without the grid, and the only typefaces he will use are Garamond, Bodoni, Century, Futura, Helvetia, Akzidenz Grotesk, and maybe occasionally Baskerville.
He also had some great quotes, "the opposite of modern is contemporary, and contemporary can be trashy" and "there is no reality, only interpretation of reality". He also made a really funny comment when he was talking about how much he hates Emigre and how horrible it was, and everyone was laughing, and he goes ya, you guys are laughing, but you should be crying. love it!
Also, I thought the type for Wim's name was just awesome here...
Another lil thing I learned was that Peter Saville spelled substance wrong with Wim's typeface. The second "a" is wrong and the "n" with a line under it means it is an "m".
p.s. I just found out the AIGA small talk with Kenya Hata of Muji is going to have an introduction by Michael Bierut. Could it get any better?!? (well only is Kashiwa Sato made a surprise appearance haha)
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