A. It's obviously for Kate Moss (whom I love)
B. It was art directed by Peter Saville (whom I love 1000x's more)
C. It was in collaboration with the typographer Paul Barnes (whom I really like)
D. It's based off a typeface by Alexey Brodovitch (whom I also love a lot)
At first glance I really like it, but then the more I look at it, not so much. I think it is very pretty don't get me wrong, but I think I just like the typeface...I don't really know how I feel about this as a logo. Anyways, you can read more about it here.
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