Wednesday, June 6, 2007

wtf!

This makes me want to vomit all over the place.
It's the logo for the 2012 Olympics in London, just released a few days ago.

Maybe if it was a logo for a retro/80s inspired clothing label like Cassette Playa, then it would be acceptable,
but for the olympics?! Peter Saville supposedly said that the logo is "incredibly noticable, brave and confrontational." And, I guess it is all those things, but I think he meant it in a good way. Not so sure how I feel about Peter after hearing that.
Anyways, it was designed by Wolf Olins. Wow, hopefully since almost the entire design community is outraged by it, they will eventually retract it and get a better one. I mean their logo causes epileptic seizures haha...

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