So at first I thought this was really lame,

like someone trying to hard to get on a design blog,
why do you need to see the colour palette of wear people where on the sartorialist ?
we are not blind, we can see the colours ourselves.

but then, I reconscidered when I saw these words:

"if you're looking for a particular colour matching,
choose one below to see the palettes listed"

and then it clicked.
now I love this site.